CASE STUDY #87:


Blackwoods Beverages,


Integrated branding,  art and signage program.


New corporate image, building and interior signage program, lot signage, abstract boardroom brass sculpture based on new logo, reception mural triptych painting, executive stairwell ceiling ‘skylight’ mural.



Objective:

Present a unified corporate brand image for the bottling company with a number of high profile competing product brands.


Awards:

  1. Professional  Photographers of America, International Award for Corporate Murals.

  2. Signs of the Times Magazine (US)

  3. -Architectural signage Award of Excellence

Rear-illuminated (neon) skylight mural. creating effect of giant woman’s hands, pouring huge bottles of Pepsi & 7-Up on skylight, with fluids intermixing on the glass.

Floating boardroom sculpture of stylized logo, in brass.

Aggregate  lot sign, with glass bubbles in backlit lucite, presenting company name.

Cafeteria  soft sculpture,  representing  lips drinking  through the walls of the bottling plant.

Reception Lobby  artwork, representing the various brands brought together  with a welcoming popping off of the caps, in an effervescent cloud backdrop.

Developed new corporate logo and brand identity.

Designed and contracted all exterior brand signage.

night time: signage utilized rear wall-washing neon orange glow.

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